The Desert has always been a source of inspiration to us. It’s a spiritual place and emblematic of pioneering and adventurous spirits. Our minds are opened when we look out at miles of awesome Desert landscapes. The stark simplicity and vast stillness of the Desert strips away the distractions of modern life, providing us with room to breathe and space to wander and dream.

For us, the Desert is the place to go to recharge, connect with people in our lives, experience adventure, and be awed by watercolor sunsets that happen right in front of us in the here and now… uninterrupted by the demands of our busy lives.

Alan Pleskow

Alan founded Deep Desert with the goal of creating a cannabis-infused beverage that he and his friends would drink, and we nailed it! With over 25 years of practicing law and entrepreneurial experience, Alan brings a track record of success and leadership to Deep Desert. Prior to founding Deep Desert, Alan was a lawyer at a New York City based international law firm where he counseled large banks and private equity funds. In addition to being an active investor in the legal cannabis space, Alan’s entrepreneurial experience includes  founding a medical products company and a technology enabled loyalty platform. Alan was born and raised in Buffalo, NY and is a huge Buffalo Bills fan. Alan is also a big classic rock fan that never tires of listening to Led Zeppelin. Alan splits his time between California and his home base in Florida. He is married with two grown children and graduated from the University of Buffalo with bachelor’s and law degrees.

Matt Ingber

Matt brings several skills to Deep Desert that he garnered in his over 20 years of senior management experience at Fortune 500 companies and early-stage ventures. In addition to having beverage industry expertise, Matt has deep experience in strategic planning, business development, marketing and finance. When not on the sidelines or in the audience at one of his kids sporting events or recitals, Matt enjoys hiking with friends and family and is on the eternal hunt for the perfect lobster roll. Matt splits his time between California and his home in Connecticut that he shares with his wife and three children. Matt earned an undergraduate degree from Syracuse University and an MBA from the University of Chicago Booth School of Business.


Before becoming involved in the legal cannabis industry, Jeff spent 15 years on Wall Street trading corporate bonds and loans at major financial institutions in New York City and London. Born and raised in upstate New York and a graduate of Syracuse University, Jeff is a devoted fan of the New York Knicks and Yankees, the Syracuse Orange and the Buffalo Bills. He also has a passion for craft beer and listening to The Notorious B.I.G. and Metallica.


John has over 20 years of experience in executive leadership positions leading multi-channel sales, and distribution strategies for consumer products in Fortune 500 companies and early-stage companies. As a past CEO and COO of telecommunication companies, John brings to Deep Desert a wealth of leadership experience. John earned an undergraduate degree from Ohio Wesleyan University. John also continues to demonstrate that he is an eternal optimist by being a lifelong Washington Football Team fan, enjoys golf, and working in the yard.  John splits his time between California and Maryland with his wife with whom he has three daughters.


John has nearly 30 years of experience as both a small business owner and construction industry professional. John founded a construction company and a company that manufactured and distributed a variety of herbal tinctures. John has authored, published, and distributed “do-it-yourself” construction and other educational books. John is actively involved with several charitable organizations including the Wounded Warriors Project and the Dolphin Research Center. John has two grown daughters and splits his time between California and his home in Virginia that he shares with his wife.


Having worked in California’s legal cannabis industry since 2017, Chris joins the Deep Desert team with significant industry experience. Chris is a strong believer in, and advocate of, the benefits and legalization of cannabis and enthusiastically supports the progress and wins enjoyed by the  industry. Chris is committed to honoring his reverence for nature and enoying the outdoors. It was this reverence that that called on Chris to take a cross country bicycle trip through the southern US to San Diego, where he was happy to stay a while! When Chris is not working, you will find him rock climbing, hiking, biking, or simply soaking in the stunning views of the mountains and deserts of California.